Is Squarespace Good for SEO? (A Therapist’s Guide)
Is Squarespace Good for SEO? (A Therapist’s Guide)
If you’ve been wondering whether your Squarespace website can show up on Google, you’re not alone. One of the most common questions I hear from therapists and coaches is:
“Is Squarespace good for SEO?”
The short answer? Yes — Squarespace is great for SEO.
But the longer answer is even more important: SEO success depends more on what you do than the platform you use.
The good news? Squarespace makes it easy for you to do the right things.
In this post, we’ll cover:
Why SEO matters for private practice websites
What Squarespace does well (and where it falls short)
How it stacks up against other platforms therapists often use
Why the best platform is one that helps you take action
Why SEO Matters for Therapists
Search Engine Optimization (SEO) is what helps your website show up when someone types “therapist in [your city]” or “trauma therapy for adults” into Google.
For most therapists, Google is still the #1 way new clients find you—especially when they’re not ready to ask around or post in a Facebook group. A well-optimized site builds trust, increases visibility, and helps fill your caseload without relying on social media or word-of-mouth alone.
But SEO isn’t a magic setting or plugin. It’s a combination of:
Clear content that matches what your clients are searching for
Thoughtful organization (headings, page titles, internal links)
A fast, mobile-friendly website structure
And this is where your website builder plays a big role: you need a platform that makes these tasks easy and intuitive.
Squarespace and SEO: What It Does Well
Squarespace has come a long way with SEO tools, and it now checks many of the boxes that matter most. Here’s what therapists love about it:
Clean, mobile-responsive templates
Google favors sites that look and function well on phones—and all Squarespace templates are built with mobile in mind.
Built-in SSL (https security)
This is standard on all Squarespace plans and gives your site a small ranking boost while building client trust.
Easy access to key SEO settings
You can update your page titles, meta descriptions, and URL slugs right in the page settings—no need to dig through code or plugins.
Simple image optimization tools
Squarespace makes it easy to add alt text to images, which helps with accessibility and search engine understanding.
Automatic sitemaps and clean URLs
This helps search engines index your site correctly and efficiently.
Built-in blogging
Blogging isn’t for everyone, but it’s one of the most powerful SEO tools—and Squarespace makes publishing easy and distraction-free.
Google integrations
You can connect to Google Search Console and Google Analytics right from your Squarespace settings, which helps you track and improve your visibility over time.
Bottom line:
Squarespace doesn’t “do SEO for you,” but it makes it much easier to do what works—and that’s exactly what you want in a platform.
SEO Isn't Magic — It's What You Do (And Squarespace Helps)
Many therapists assume that choosing the “right” platform will make SEO happen automatically. But the truth is:
No platform can optimize your content for you.
It’s up to you (or your designer) to:
Write clear, keyword-rich headings and page titles
Create focused service pages that match what people are searching for
Make sure every page has a helpful meta description
Link your content together logically
Publish useful, relevant blog posts (if that fits your style)
That’s why how easy a platform makes those tasks is more important than any SEO feature list. Squarespace keeps the process straightforward and low-stress—so you can spend more time thinking about what you want to say, and less time figuring out where to put it.
Comparing Squarespace to Other Website Builders Therapists Use
Here’s a quick overview of how Squarespace stacks up against other popular platforms for therapists and coaches:
If your current platform doesn’t let you update page titles or control your URLs… it’s holding you back. You could be doing all the right things but still not ranking well simply because the platform isn't built for SEO.
So, Is Squarespace Good for SEO?
Yes. For most therapists and coaches, Squarespace offers the perfect balance of ease, flexibility, and SEO capability.
It gives you the tools to:
Set up your site right the first time
Write and organize content with SEO in mind
Make updates without needing a developer
Focus on your message, not the tech
And unlike some of the other platforms out there, Squarespace won’t leave you stuck behind a wall of outdated tools or uneditable templates.
Want a Simple SEO Checklist for Your Therapy Website?
If you’re on Squarespace (or planning to be) and want to make sure your site is set up to get found on Google, download my free guide:
👉 SEO Simplified for Therapists & Coaches
It breaks down what to do, step by step—no jargon, no overwhelm.
TL;DR: Squarespace is more than just a pretty face. It’s a powerful, therapist-friendly platform that makes it easier to take SEO into your own hands—because that’s where it belongs.
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