The H5 Blog

A Gold Mine of Website and Digital Marketing Tips for Therapists and Coaches

The Basics

Start here for the foundational know-how to launch your private practice and online presence with confidence.

Therapist Website Examples

Real website snapshots to spark ideas and guide your own design project.

Website Design

Tips and strategies to make your site beautiful, functional, and client-friendly.

Website Design and Digital Marketing for Private Practice Therapists Blog
How to Decide What Your Therapy Website Should Look Like
How to Decide What Your Therapy Website Should Look Like
Why Some Private-Pay Therapy Practices Stay Full and How Their Websites Position Them Differently
Why Some Private-Pay Therapy Practices Stay Full and How Their Websites Position Them Differently
What I Fix Most Often in Therapy Websites
What I Fix Most Often in Therapy Websites
Make Your Therapy Website a Little Weirder (and Why That’s a Good Thing)
Make Your Therapy Website a Little Weirder (and Why That’s a Good Thing)
Unexpected Things I’ve Learned From Building Therapist Websites
Unexpected Things I’ve Learned From Building Therapist Websites
How to Make Your DIY Website Look Less DIY
How to Make Your DIY Website Look Less DIY
Let’s Argue: 21 Things I’ll Tell You to Change on Your Website (and Why You’ll Thank Me Later)
Let’s Argue: 21 Things I’ll Tell You to Change on Your Website (and Why You’ll Thank Me Later)
Behind the Scenes: A Day in the Life of a Custom One-Day Website Build
Behind the Scenes: A Day in the Life of a Custom One-Day Website Build
Why Clients Leave Therapist Websites (Before Ever Reaching Out)
Why Clients Leave Therapist Websites (Before Ever Reaching Out)
6 Therapist Website Examples That Get Clients and Stand Out Online
6 Therapist Website Examples That Get Clients and Stand Out Online
Why Your Therapy Website Isn’t Getting You Clients (And It’s Not Your SEO)
Why Your Therapy Website Isn’t Getting You Clients (And It’s Not Your SEO)
Get Online Fast With this Simple and Professional Therapy Website
Get Online Fast With this Simple and Professional Therapy Website
Template or Custom? How to Choose the Right Website for Your Therapy Practice
Template or Custom? How to Choose the Right Website for Your Therapy Practice
9 Inspiring Therapist Website Examples You Need to See Right Now (2025)
9 Inspiring Therapist Website Examples You Need to See Right Now (2025)
A Soft, Stylish, and Strategic Website for a Therapist with a Bold, Compassionate Voice
A Soft, Stylish, and Strategic Website for a Therapist with a Bold, Compassionate Voice
Start the Relationship Before the First Session: How to Use Your Website to Build a Positive Therapeutic Connection
Start the Relationship Before the First Session: How to Use Your Website to Build a Positive Therapeutic Connection
Where to Find Stock Photos for Your Therapy Website (Without the Cheesy Vibes)
Where to Find Stock Photos for Your Therapy Website (Without the Cheesy Vibes)
One Website. 10 Color Palettes.
One Website. 10 Color Palettes.
How to Create a Better FAQ Page for Your Therapy Website
How to Create a Better FAQ Page for Your Therapy Website
My Favorite Design Hacks for Customizing Your Squarespace Website
My Favorite Design Hacks for Customizing Your Squarespace Website
How to Make Your Therapy Website Accessible to All
How to Make Your Therapy Website Accessible to All
How to Infuse Personality Into a Bland Therapy Website
How to Infuse Personality Into a Bland Therapy Website
How to Choose the Best Website Template for Your Private Practice
How to Choose the Best Website Template for Your Private Practice
Therapist Website Trends That Need to Go Away Forever
Therapist Website Trends That Need to Go Away Forever
6 Signs It’s Time to Redesign Your Website
6 Signs It’s Time to Redesign Your Website
How to Make Your Therapy Website HIPAA-Compliant
How to Make Your Therapy Website HIPAA-Compliant
Website Redesign: Give Your Site a Glow Up Without Hiring Anyone
Website Redesign: Give Your Site a Glow Up Without Hiring Anyone
Your Ideal Client, as a Website Mood Board
Your Ideal Client, as a Website Mood Board
Explaining Site Structure Maps and Why You Need One
Explaining Site Structure Maps and Why You Need One
Building Your Therapy Website: A Step-by-Step Beginners Guide for Therapists
Building Your Therapy Website: A Step-by-Step Beginners Guide for Therapists

Website Copy

Learn how to write clear, compelling words that connect with clients and inspire them to work with you.

Website Design and Digital Marketing for Private Practice Therapists Blog
Why Your Therapy Website Copy Isn’t Converting and the Exercise That Fixes It
Why Your Therapy Website Copy Isn’t Converting and the Exercise That Fixes It
Why Some Private-Pay Therapy Practices Stay Full and How Their Websites Position Them Differently
Why Some Private-Pay Therapy Practices Stay Full and How Their Websites Position Them Differently
What I Fix Most Often in Therapy Websites
What I Fix Most Often in Therapy Websites
Make Your Therapy Website a Little Weirder (and Why That’s a Good Thing)
Make Your Therapy Website a Little Weirder (and Why That’s a Good Thing)
Let’s Argue: 21 Things I’ll Tell You to Change on Your Website (and Why You’ll Thank Me Later)
Let’s Argue: 21 Things I’ll Tell You to Change on Your Website (and Why You’ll Thank Me Later)
StoryBrand for Therapists: A Client-Centered Way to Clarify Your Message
StoryBrand for Therapists: A Client-Centered Way to Clarify Your Message
Emotional Copywriting: How Therapists Can Connect With Clients on a Deeper Level
Emotional Copywriting: How Therapists Can Connect With Clients on a Deeper Level
Why Clients Leave Therapist Websites (Before Ever Reaching Out)
Why Clients Leave Therapist Websites (Before Ever Reaching Out)
Why Your Therapy Website Isn’t Getting You Clients (And It’s Not Your SEO)
Why Your Therapy Website Isn’t Getting You Clients (And It’s Not Your SEO)
Start the Relationship Before the First Session: How to Use Your Website to Build a Positive Therapeutic Connection
Start the Relationship Before the First Session: How to Use Your Website to Build a Positive Therapeutic Connection
How to Use ChatGPT to Write Your Therapy Website Copy (With Prompts!)
How to Use ChatGPT to Write Your Therapy Website Copy (With Prompts!)
How to Stand Out on Psychology Today: Copy Tips That Actually Work
How to Stand Out on Psychology Today: Copy Tips That Actually Work
Therapist Website Copy That Doesn’t Say Much (And What to Say Instead) - Part 2 of 2
Therapist Website Copy That Doesn’t Say Much (And What to Say Instead) - Part 2 of 2
The Ultra-Overused Therapist Website Phrases (And What to Say Instead) – Part 1 of 2
The Ultra-Overused Therapist Website Phrases (And What to Say Instead) – Part 1 of 2
How to Create a Better FAQ Page for Your Therapy Website
How to Create a Better FAQ Page for Your Therapy Website
My Favorite Design Hacks for Customizing Your Squarespace Website
My Favorite Design Hacks for Customizing Your Squarespace Website
My Website Copywriting Pet-Peeves
My Website Copywriting Pet-Peeves
Therapist Website Trends That Need to Go Away Forever
Therapist Website Trends That Need to Go Away Forever
Building Your Therapy Website: A Step-by-Step Beginners Guide for Therapists
Building Your Therapy Website: A Step-by-Step Beginners Guide for Therapists
Effortless Therapist Copywriting: The Perfect ChatGPT Prompt for Personalized Website Content
Effortless Therapist Copywriting: The Perfect ChatGPT Prompt for Personalized Website Content
How to Talk About Yourself Without Talking About Yourself on Your Therapy Website
How to Talk About Yourself Without Talking About Yourself on Your Therapy Website
How to Add a HIPAA-Secure Contact Form to Your Squarespace Therapy Website
How to Add a HIPAA-Secure Contact Form to Your Squarespace Therapy Website
Why You Should Remove This Common Phrase From Your Website
Why You Should Remove This Common Phrase From Your Website
7 Things You’re Putting on Your Therapy Website That Your Clients Hate
7 Things You’re Putting on Your Therapy Website That Your Clients Hate
Does Your Website Pass the One Question Test?
Does Your Website Pass the One Question Test?
How to Write a Value Proposition that Resonates With Your Ideal Client (+ 5 Examples)
How to Write a Value Proposition that Resonates With Your Ideal Client (+ 5 Examples)
How to Write Value-Driven Copy on Your Practice Website
How to Write Value-Driven Copy on Your Practice Website
Why You Are Attracting the Wrong Therapy Clients
Why You Are Attracting the Wrong Therapy Clients
5 Steps to Writing Clear and Concise Website Copy (With Examples)
5 Steps to Writing Clear and Concise Website Copy (With Examples)
Therapists, Stop Rambling on Your Website
Therapists, Stop Rambling on Your Website

Branding

Everything you need to create a look and feel that reflects your unique practice.

Digital Marketing

Smart ways to grow your reach, attract ideal clients, and get noticed online.

Website Design and Digital Marketing for Private Practice Therapists Blog
Why Some Private-Pay Therapy Practices Stay Full and How Their Websites Position Them Differently
Why Some Private-Pay Therapy Practices Stay Full and How Their Websites Position Them Differently
Does Social Media Grow a Therapy Practice? (2026)
Does Social Media Grow a Therapy Practice? (2026)
Why Multi-State Licensure Isn’t Always a Smart Marketing Move for Therapists
Why Multi-State Licensure Isn’t Always a Smart Marketing Move for Therapists
Are Psychology Today and Other Online Directories Worth it?
Are Psychology Today and Other Online Directories Worth it?
StoryBrand for Therapists: A Client-Centered Way to Clarify Your Message
StoryBrand for Therapists: A Client-Centered Way to Clarify Your Message
Should I Start a Blog for My Therapy Practice? Will It Get Me More Clients?
Should I Start a Blog for My Therapy Practice? Will It Get Me More Clients?
Do I Really Need a Website? The Real Cost—and Return—of Investing in a Custom Therapy Website
Do I Really Need a Website? The Real Cost—and Return—of Investing in a Custom Therapy Website
Rethinking Marketing: A Simpler, Smarter Approach to Growing Your Private Practice
Rethinking Marketing: A Simpler, Smarter Approach to Growing Your Private Practice
How to Stand Out on Psychology Today: Copy Tips That Actually Work
How to Stand Out on Psychology Today: Copy Tips That Actually Work
How to Choose the Right Online Directories for Your Therapy Practice
How to Choose the Right Online Directories for Your Therapy Practice
How ChatGPT Can Help You Create Your Digital Marketing Plan for 2025
How ChatGPT Can Help You Create Your Digital Marketing Plan for 2025
6 Signs It’s Time to Redesign Your Website
6 Signs It’s Time to Redesign Your Website
How Digital Marketing Is Different from Traditional Marketing—and How Therapists Can Use It Effectively
How Digital Marketing Is Different from Traditional Marketing—and How Therapists Can Use It Effectively
What the Counseling Interstate Compact Means for Telehealth Therapists Using SEO
What the Counseling Interstate Compact Means for Telehealth Therapists Using SEO
Alternative Marketing Channels That Are Perfect for Therapists
Alternative Marketing Channels That Are Perfect for Therapists
Why Therapists Need a Professional Website: Uncover the Hidden Benefits
Why Therapists Need a Professional Website: Uncover the Hidden Benefits
Therapists, Stop Overthinking Your Marketing Plan
Therapists, Stop Overthinking Your Marketing Plan
3 Reasons Your Marketing Strategy Isn’t Working
3 Reasons Your Marketing Strategy Isn’t Working
Why You Are Attracting the Wrong Therapy Clients
Why You Are Attracting the Wrong Therapy Clients
Is Your Therapy Website Driving Clients Away? 20 Common Mistakes to Fix Now.
Is Your Therapy Website Driving Clients Away? 20 Common Mistakes to Fix Now.
How to Attract Dream Clients With Your Website
How to Attract Dream Clients With Your Website

Search Engine Optimization (SEO)

Proven strategies to boost visibility and show up where clients are searching.

Private Practice

Practical advice for building, running, and sustaining a thriving (burnout-free) therapy business.

Website Design and Digital Marketing for Private Practice Therapists Blog
How to Recession-Proof Your Therapy Practice Without Burning It All Down
How to Recession-Proof Your Therapy Practice Without Burning It All Down
Why Multi-State Licensure Isn’t Always a Smart Marketing Move for Therapists
Why Multi-State Licensure Isn’t Always a Smart Marketing Move for Therapists
Unexpected Things I’ve Learned From Building Therapist Websites
Unexpected Things I’ve Learned From Building Therapist Websites
The Therapy Niches Poised to Surge in 2026
The Therapy Niches Poised to Surge in 2026
What It Really Takes to Become the Go-To Therapist in Your Specialty
What It Really Takes to Become the Go-To Therapist in Your Specialty
After You Choose Your Niche: Mastering Your Message
After You Choose Your Niche: Mastering Your Message
How to Know Your Niche Fits You (Without Overthinking It)
How to Know Your Niche Fits You (Without Overthinking It)
If You’re Still Scheduling Clients by Phone or Email, We Need to Talk
If You’re Still Scheduling Clients by Phone or Email, We Need to Talk
How to Get Really Good at Enforcing Your Therapy Cancellation Policy
How to Get Really Good at Enforcing Your Therapy Cancellation Policy
Therapist Cancellation Policies: What’s Wrong With the 24-Hour Rule and How to Fix It
Therapist Cancellation Policies: What’s Wrong With the 24-Hour Rule and How to Fix It
Start the Relationship Before the First Session: How to Use Your Website to Build a Positive Therapeutic Connection
Start the Relationship Before the First Session: How to Use Your Website to Build a Positive Therapeutic Connection
How to AI-Proof Your Therapy Practice
How to AI-Proof Your Therapy Practice
How to Choose a Therapy Niche That Fits You Best
How to Choose a Therapy Niche That Fits You Best
Why You’re Not Making Enough Money in Private Practice (And How to Fix It)
Why You’re Not Making Enough Money in Private Practice (And How to Fix It)
What’s Your Niche, Really? Clearing Up Niche Confusion for Therapists
What’s Your Niche, Really? Clearing Up Niche Confusion for Therapists
How I Cut My Admin Time to One Hour Per Week: A Guide for Therapists
How I Cut My Admin Time to One Hour Per Week: A Guide for Therapists
Policies and Boundaries that Will Completely Transform Your Private Practice
Policies and Boundaries that Will Completely Transform Your Private Practice
How to Make Your Therapy Website HIPAA-Compliant
How to Make Your Therapy Website HIPAA-Compliant
Niches Within Niches: How to Refine Your Specialty to Stand Out
Niches Within Niches: How to Refine Your Specialty to Stand Out
Revisiting My No-Cancellation Policy: 7 Years Later
Revisiting My No-Cancellation Policy: 7 Years Later
The Tool That Transformed My Therapy Practice (And It’s Not My Website)
The Tool That Transformed My Therapy Practice (And It’s Not My Website)
Leverage Your Practice Website and Waitlist System to Keep Your Therapy Calendar Full
Leverage Your Practice Website and Waitlist System to Keep Your Therapy Calendar Full
How to Name Your Private Practice (With Examples)
How to Name Your Private Practice (With Examples)
Hilariously Human: 8 Business Mistakes I Made (and Lived to Tell the Tale)
Hilariously Human: 8 Business Mistakes I Made (and Lived to Tell the Tale)
Three Ways Your Private Practice Website Can Streamline Client Onboarding
Three Ways Your Private Practice Website Can Streamline Client Onboarding
8 Habits That Make Me Highly Efficient and Effective as a Business Owner
8 Habits That Make Me Highly Efficient and Effective as a Business Owner
6 Simple Niche Alternatives for Therapists
6 Simple Niche Alternatives for Therapists
Do You Need a Niche? Maybe Not.
Do You Need a Niche? Maybe Not.
From Therapist to Website Designer - My Story
From Therapist to Website Designer - My Story
5 Things I Wish Someone Had Told Me Before I Became an Entrepreneur
5 Things I Wish Someone Had Told Me Before I Became an Entrepreneur
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Seattle-based website designer, Emily Whitish, wearing a cream sweater, sitting in a wicker chair holding a tablet. In the background, there is a side table with a stack of books and a gold desk lamp against a dark wall.